Luis Bacardi

Luis Bacardi is the visionary founder and owner of Rum Bum Racing. A direct descendant of Facundo Bacardi—founder of the famous liquor company—Luis is an American entrepreneur who discovered the power of motorsports marketing in 2008 while sponsoring a racing program to promote a new business venture.

From Sponsor to Team Owner

That initial exposure to motorsports transformed Luis into a true racing aficionado. He saw firsthand the incredible marketing value that racing provided—the visibility, the passion of the fans, and the prestige of competition. It was such a powerful tool for his businesses that by 2010, he had built his own Rum Bum Racing organization.

The Rum Bum Empire

Before founding the racing team, Luis had already established the Rum Bum lifestyle and entertainment brand in 2008, along with several affiliates: Rum Bum Live (concert promotion), Rum Bum Records (music label), Rum Bum Film & HD Studios (film production), and Rum Bum Technology (event live web streaming). The racing team became the crown jewel of this entertainment empire.

Building a Championship Program

Under Luis’s leadership, Rum Bum Racing operated from their shop in Orlando, Florida, running a 100% debt-free operation—a rarity in professional motorsports. His approach to racing mirrored his approach to business: do it right, do it with integrity, and surround yourself with the best people.

Beyond Racing

Luis is also a world-class angler, engaged in the sportfishing industry and conservationism. He serves as a member of the Board of Directors for the Billfish Foundation, demonstrating his commitment to ocean conservation.

The Legacy

Over seven seasons, Luis watched his investment yield extraordinary returns—not just in trophies and championships, but in the relationships forged and the memories created. The team’s 21 victories, 32 podiums, and two championships stand as testament to his vision. Rum Bum Racing continues to make headlines as one of the most recognizable brands in American sports car racing history.