2010 Season

What began as a bold vision became instant success. Rum Bum Racing entered GRAND-AM competition in 2010 and immediately announced their presence with a victory in their very first race at Daytona International Speedway.

Founder Luis Bacardi and driver Gian Bacardi paired with Matt Plumb behind the wheel of the BMW M3, and the results spoke for themselves — three victories and ten podium finishes in their debut season.

The team finished 5th overall in championship standings and contributed to BMW’s Manufacturer Championship, proving that Rum Bum Racing was not just a new name in the paddock, but a genuine contender.